Certificate in Digital Marketing Strategy in the Global Economy

Certificate in Digital Marketing Strategy in the Global Economy

Program Details:

Digital Marketing Strategy in the Global Economy is a two-day hands-on, applied course that educates participants on the latest developments in digital marketing. The course starts with a worldwide assessment of the state of digital marketing and an overview of the state-of-the-art tools that are currently available in the most popular platforms. After establishing the foundations, the course explores different strategy options available and evaluates which best fit your organizational needs and objectives. Through step-by-step instructions, you learn how to develop your own digital strategy. The course concludes with the challenge of developing a digital marketing strategy case study by each student.

Takeaways:

  • Worldwide figures and stats: Where the digital future leads us.
  • Best digital marketing platform and tools available.
  • Leading digital marketing strategies. 
  • Learn how to build your digital marketing strategy.
  • Apply it and make sure you learned from it.

Agenda (subject to change): 

  Day 1 Day 2

7:45 a.m. – 8:15 a.m.

Breakfast and Registration 

Breakfast Update 

8:15 a.m. – 10:15 a.m.

A Glance at the Digital Future 

Building your own Digital Strategy 

10:45 a.m. – 12:30 p.m.

Best Digital Marketing - Platforms and Tools

Case Study and Strategy - Implementation Workshop

12:30 p.m. – 2:00 p.m. 

Networking lunch and food for thought!  

Networking lunch and food for thought! 

2:00 p.m. – 4:00 p.m.

Food for Thought! Choosing the Right Digital Strategy 

Strategy Presentation and Feedback

4:00 p.m. – 4:15 p.m. Debriefing Debriefing and Awards Ceremony

   
Who Should Attend?

  • Digital marketing professionals of all levels
  • Marketing directors, managers, executives, CMOs, CEOs, CTOs.
  • Small business owners
  • All those involved in the digital strategy and its implementation in an organization
  • All those pursuing a career in digital marketing
     

About the Speaker:
Pericles EllinasPericles Ellinas
Founder & Managing Director, ImarComms

Pericles Ellinas is a global partner and qualified trainer of the Digital Marketing Institute, the recognized international certification standard for the digital marketing industry, offering its full deck of professional programs and global certifications in classroom and online modes around the globe.

He is the founder and managing director of ImarComms, a company that specializes in all fields of interactive marketing communications in Cyprus, and has over 15 years of experience in Cyprus and the U.S. He works with multinational brands of global stature and vibrant local corporations. Prior to founding ImarComms, Ellinas was the initiator and director of the OgilvyOne Worldwide unit in Cyprus. He holds a B.A. with specialization in marketing and an MBA with focus on e-commerce strategy. 



Program Prerequisites:

Two-year experience in the field of digital marketing, or multi-year experience in traditional marketing/business strategy, or specialized studies in the digital marketing field.